Black Health Matters Partners with Grey's Anatomy
When Black Health Matters partnered with Grey’s Anatomy and actor James Pickens Jr. to launch a prostate cancer public service announcement, the goal was simple: reach underserved communities with trusted, life-saving health information — at scale.
The results speak for themselves.
This single PSA campaign generated over 263,000 social media views, reached more than 215,000 people, and drove 13,000+ engagements, with overwhelmingly positive audience sentiment.
The message earned first-page search visibility, over 18,000 editorial views, and more than one minute of average engaged viewing time — proving that culturally relevant storytelling drives both attention and action.
The campaign also sparked 16 prostate cancer screening events in one month, directly translating awareness into access and early detection.
And the impact didn’t stop there.
The PSA was amplified by 70+ national and cultural media outlets, including Rolling Stone, USA Today, CNN, People, BuzzFeed, ABC News, The Hollywood Reporter, and Black Enterprise — placing health equity at the center of the national conversation.