Rockstar Lenny Kravitz wants to change the way you smile. This week, his new dental hygiene products hit stores and aim to disrupt and reimagine your daily brushing routine. TWICE was co-founded by Kravitz and oral care entrepreneurs Cody and Julian Levine. The trio wanted to combat health disparities that directly marginalized communities and limit their access to proper dental care. TWICE wants its consumers to think of their oral care as they think of self-care. With scientifically tested and proven products, it’s doing so to “balance the mouth’s microbiome to evoke positive energy.”
“I believe that oral wellness impacts not only our overall health and well-being, but how we show up in the world,” Kravitz shares. “We started TWICE in response to the disparaging state of dental care in the marginalized communities both domestically and abroad, which laid the foundation for a greater mission to spread love and the power of a smile to every single person on the planet.”
“TWICE is an essential part of balancing the mouth, body, and soul and the company provides free dentistry to people without access to care around the world,” he adds.
The Importance of Oral Care
After three years of research and sourcing subject matter experts, the brand was born. They wanted to modernize oral care through innovative, clean, plant-based ingredients with a stylish design. And stylish it is! Earlier, we spoke about thinking of your oral care routine the same way you do your skincare routine, and it will not be hard with the vibrant yellow packaging. Thus, causing TWICE will stand out in the toothpaste aisle. The brightness also reflects the brightness the company promises your smile will have after using TWICE.
The inaugural collection includes a rinse, toothpaste, whitening pen, floss, and manual toothbrush. All products are vegan, cruelty-free, sulfate-free, SLS, gluten-free, and artificial dye-free. The price ranges from $6.99 to $14.99 for the products.
You can check out these excellent products at your local Target!
